We asked ChatGPT about a startup.
This is how a first audit reads, using an invented example brand, Kestrel, a small CRM startup. We put its buyers' questions to ChatGPT and Perplexity and look at what comes back.
Asked who they are, both engines described someone else.
A larger company with a similar name owns the answer. A LinkedIn page is the only source that tells the two apart.
Asked for recommendations, neither named them.
Zero of five buyer questions. The engines named established rivals instead.
One old line on their site is still repeated as fact.
A retired pricing plan, still live on one page. Small, invisible, and exactly the kind of fact engines and buyers trip over.
What is Kestrel?
If you mean Kestrel, it's a drone hardware company that makes survey drones for farms and construction sites.
| Engine | Buyer question | Named? |
|---|---|---|
| ChatGPT | What is Kestrel? | Wrong company |
| Perplexity | What is Kestrel? | Footnote only |
| ChatGPT | Best simple CRM for a small agency | No |
| ChatGPT | CRM with built-in invoicing for freelancers | No |
| Perplexity | Best CRM for a five-person team | No |
The fix list starts with the name and the facts: one company name used everywhere, an About page that matches its LinkedIn, schema that ties every profile together, and a corrected pricing page. Every audit starts this way.
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